Building on proven marketing ROI approaches, this tool provides a comprehensive view into the impact of marketing activities so marketers can improve growth for the long term.
This approach helped the marketing team at a big retailer reverse a decision to cut budgets and redistribute resources to better-performing channels. The result was a 2 percent increase in top-line revenue growth.
We have found that Marketing Navigator typically frees 15 to 30 percent of advertising spend — funds that can either be saved or reinvested in additional revenue growth to potentially capture another 2 to 5 percent.
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Lars Fiedler, Solution Manager
Christian Weber, McKinsey Solutions