McKinsey Solutions

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Introducing Marketing Navigator

Simple interface. Broad insights.

Marketing Navigator is a solution that provides a simple interface into a broad set of insights so that marketers can make better resource allocation and spend decisions.

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Value Navigator

Start our on the right foot. Weigh up your marketing investments against overall strategy.

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Brand Navigator

Helps you measure brand loyalty and learns more about competitors.

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Mix Navigator

Establish the best blend of communication channels for your target audience.

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Campaign Manager

Helps you best consider how you might spread your investment over the planning period.

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Building on proven marketing ROI approaches, this tool provides a comprehensive view into the impact of marketing activities so marketers can improve growth for the long term.

This approach helped the marketing team at a big retailer reverse a decision to cut budgets and redistribute resources to better-performing channels. The result was a 2 percent increase in top-line revenue growth.

We have found that Marketing Navigator typically frees 15 to 30 percent of advertising spend — funds that can either be saved or reinvested in additional revenue growth to potentially capture another 2 to 5 percent.

For more info, contact us or read more below:

Lars Fiedler, Solution Manager
lars_fiedler@mckinsey.com

Christian Weber, McKinsey Solutions
christian_weber@mckinsey.com